Business Growth Scorecard
Benchmark your company across 6 foundational pillars to identify your primary bottleneck restricting revenue.
Pillar 1: Inbound Customer Acquisition
10 / 18 ptsDo you have a predictable source of weekly new customer inquiries without relying solely on accidental referrals?
A healthy business generates at least 10–25 qualified leads weekly.
Pillar 2: Sales Conversion & Follow-Up
8 / 16 ptsDoes your team follow up with every quote and inquiry at least 4 to 5 times on WhatsApp and phone?
Without a follow-up process, 50% of interested buyers are lost to competitors.
Pillar 3: Customer Retention & Repeat Sales
10 / 16 ptsDo at least 35% of your past customers purchase again or refer friends within 6 to 12 months?
Repeat customers have zero acquisition cost and deliver 3x higher profit margin.
Pillar 4: Margin Protection & Cash Flow
12 / 18 ptsDo you maintain at least a 25% gross profit margin and receive customer payments without 60+ day delays?
Revenue is vanity; cash flow in the bank is sanity.
Pillar 5: Digital Footprint & Local Maps
8 / 16 ptsDoes your business appear in the top 3 Google Maps listings in your city with 30+ genuine 5-star reviews?
Local buyers check Google ratings before making purchasing decisions.
Pillar 6: Operational Delegation & Systems
6 / 16 ptsCan your business operate smoothly for 14 consecutive days if the owner takes a holiday without phone calls?
If everything depends on you, you do not own a business—you own an exhausting job.
Primary Restricting Chokepoint Identified:
Pillar 6: Operational Delegation & Systems — Can your business operate smoothly for 14 consecutive days if the owner takes a holiday without phone calls?
